AMY G named by I SAW IT FIRST in search of UK female talent
After a nationwide search, I SAW IT FIRST have found 21 of the UK’s most fierce female emerging artists, who will now go on to compete for the chance to win a whopping £25K and a music deal with I SAW IT FIRST.
The girls have all recorded their tracks and filmed their music video’s, now their fate is in your hands! It’s time to get voting!
Fashion brand I SAW IT FIRST has found the UK’s next big music stars through a nationwide search in which 21 artists have been shortlisted to win £25,000 and become the sound of the brand. Designed to empower young music artists, I SAW IT FIRST’s recent talent search has discovered the freshest female artists across the nation and is taking their careers to the next level, helping their music to be heard by millions.
Female-powered rock band, Amy G has been shortlisted from hundreds of talent entries and championed to take the next step in her music career through support from I SAW IT FIRST, the creation of a music video and inclusion in the brand’s social media and TV advertising campaign.
At the age of nine, Amy Goodall was a regular in local amateur singing contests near her home in Wolverhampton, by 18, after achieving a vocal diploma at London’s Institute of Contemporary Music, she was studying musical theatre at the University of Wolverhampton and today, better-known by her growing army of fans as Amy G, she has performed at a multitude of high profile live events.
Amy “warmed up” for rap star Drake in the foyer at Birmingham’s Barclaycard Arena and last year took to the main stage at Lincoln Pride alongside former N-Dubz singer Tulisa Contostavlos and Stooshe. Amy also has a fun singing sideline – performing an Ariana Grande tribute act at private events across the UK.
Now Amy can add another music competition to her childhood back catalogue. “I’m finally getting recognition after all these years, which is nice,” beams Amy. “I’ve done the nasty grind. One of the toughest jobs has been performing at social clubs where if you say something or perform a song they don’t like, they’ll walk off the dance floor but it’s those audiences that have made me able to sing in front of anyone. It’s given me the confidence to do things like this.”
She adds: “I hope this puts me in front of important people that I need to be seen by and give me a bit more exposure. I want to keep building my fanbase, then everything else will happen!”
One person who would have been high-giving Amy’s triumph is the woman who inspired her into music – her beloved auntie Janny who tragically died at the age of 49, just two days after contracting swine flu.
Amy explains: “My auntie introduced me to music. Her stage name was Janny Lee Stone and she [performed at all] the clubs and pubs in the 90s. I was watching her at her peak, and when I turned 11, she let me do my first duet with her. She made me believe I could live my dream by working hard. I’d go to her house every week to practise songs. She’d say ‘when you turn 16, we’ll do this’ and ‘when you turn 18, you’ll get an agent’. She was going to be my manager, and then, suddenly, she disappeared. I was 15. It was the toughest experience of my life.”
Amy says she had two choices – give up her music dream or battle through intense grief and carry on. She chose the latter.
“My auntie never got to see me perform, but my family always tell me how proud she would be,” says Amy. “There have been many times when I’ve felt low – I’d be in the car or, when I performed on cruise ships, sitting in the bar – and my auntie’s favourite song Wing Beneath My Wings by Bette Midler would play. During those times I never cried, I just went ‘hiya!’ because I really do feel she’s with me.”
A fan of “old classics” Amy cites Celine Dion as her music inspiration and credits her 79-year-old grandma, Janet, for being her biggest supporter. “She’s my roadie! If I’m performing, she’ll be in the passenger seat of my car and putting the PA up with me.,” says Amy. “I’m very lucky to have such a supportive family.”
Each musician’s music video is now live on the I SAW IT FIRST Instagram and website. The public can now vote for their favourite artist to win the grand prize and a music deal.
See Amy’s I SAW IT FIRST video and the rest of the First Look campaign HERE.